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Global Home Appliance Leader LG Electronics Opens First-of-its-Kind Facility Highlighting New Luxury Brand, LG AI Innovations, Broad Award-Winning Appliance Portfolio
NAPA, Calif., Jan. 11, 2019 – LG Electronics USA opened a first-of-its-kind facility designed to bring to life the built-in luxury Signature Kitchen Suite in unique culinary, design and technology experiences for retailers, designers and builders. Located in the heart of culinary-centric Napa Valley, Calif., the multi-million-dollar “Experience & Design Center” features nearly 200 LG home appliances and serves as a brand epicenter exploring the intersection between technology and culinary innovation.
The centerpiece of the 23,000-square-foot facility is the high-performance Signature Kitchen Suite-equipped demonstration kitchen, which is one of 20-plus vignettes. Founded on the idea that better cooking is possible through better thinking, the Signature Kitchen Suite portfolio caters to a new generation of forward-thinking cooks called Technicureans, combining their passion for food with their appreciation for innovation.
Product experts and onsite executive chefs will provide hands-on training that brings the Technicurean lifestyle to life, in partnership with local wineries and produce farms as suppliers, providing a world-class culinary counterpart to the award-winning cooking technology being demonstrated within various kitchen vignettes.
Another key feature of the design center is the AI Lifestyle Zone that showcases LG’s artificial intelligence technology and industry-leading smart home innovations. LG offers the industry’s broadest selection of Wi-Fi enabled appliances, and the Experience & Design Center will show how LG home appliances help enable designers, builders and dealers to create a smart home ecosystem for their clients.
The Experience & Design Center will primarily operate as a hub for brand immersions with VIP dealer sales associates, designers, builder and influencers throughout the year, according to Dan Song, global president of the LG Home Appliance & Air Solutions Company.
“This best-in-class design center builds on LG’s rich history of technology prowess and outstanding design and is yet another example of how the company continues to drive momentum and challenge the industry with innovative thinking, purposeful design and leading-edge technologies to meet unmatched needs in the marketplace,” said Song.
The versatile, high-precision Signature Kitchen Suite appliances demonstrated in the Experience & Design Center include the only pro-style range available with built-in sous vide modality on the cooktop, delivering the ultimate precision cooking experience. Consistent with Signature Kitchen Suite’s “true to food” philosophy, the luxury appliances also include built-in column refrigerators and freezers, new wine coolers and more – all with leading-edge technology to provide more flexibility to preserve and prepare food in the best possible way.
“Signature Kitchen Suite is taking the luxury built-in kitchen appliance market by storm, and the new Experience & Design Center helps bring to life the visions of our industry partners, from designers to builders to high-end retailers,” said William Cho, president and CEO of LG Electronics North America. “The opening of this state-of-the-art design center marks a key milestone for LG home appliances in the United States, providing our partners with unique interactive brand experiences across our vast and award-winning product portfolio.”
Zach Elkin, general manager of Signature Kitchen Suite and LG for Builders, said, “Already one of the world’s foremost culinary destinations thanks to its top-rated wineries, restaurants and education centers, Napa Valley is the ideal location. Establishing our base here gives us unmatched access to the best vintners, farmers, ranchers, fisherman and other craftspeople that are living out a mission every day that is true to food.”
While spotlighting multiple Signature Kitchen Suite kitchens, the Experience & Design Center also features kitchen and laundry lifestyle vignettes with LG SIGNATURE, LG STUDIO and LG Brand home appliances. Beyond home appliances, the immersive experience at the design center is enhanced by advanced LG commercial displays, including dramatic LG OLED videowalls, surfaces by LG Electronics sister company LG Hausys, custom cabinetry and various surfaces and fixtures from Ann Sacks, Kohler and Waterworks, to name a few.
The Experience & Design Center was designed with environmental sustainability at its core, incorporating super-efficient LG commercial air conditioning and LG LED lighting systems. The new facility is also 100-percent powered by renewable energy and carbon neutral certified, further underscoring LG’s commitment to greener living.